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The age of first marriage is now in the late twenties, and more people in their 30s and even 40s are deciding not to settle down.
The rise of phone apps and online dating websites gives people access to more potential partners than they could meet at work or in the neighborhood.
The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.
They have even had it about things like washing machines.For folks who are meeting people everyday—really younger people in their early twenties—online dating is relevant, but it really becomes a powerful force for people in thin dating markets.In a 2012 paper, I wrote about how among heterosexuals, the people who are most likely to use online dating are the middle-aged folks, because they’re the ones in the thinnest dating market.The apps have been surprisingly successful -- and in ways many people would not expect.I spoke with Rosenfeld to hear more about his research, to learn about the ways in which the rise of online dating is defining modern love, and to talk about the biggest misconceptions people have about online dating.
They are important today — roughly one of every four straight couples now meet on the Internet.