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Modern identity verification providers are now providing emerging methods of verification and face-based authentication with seamless user experience, and online dating sites need to follow suit.
Consumers demand a frictionless experience when online.
Furthermore, online dating sites often facilitate in-person meetings between two people, and it’s an organization’s responsibility to make sure the people are who they claim to be online.
Online dating companies that don’t consider adopting this technology in the future may experience significant losses in both active users, revenue and reputation.
Biometric authentication and identity verification are changing the way consumers interact in the digital world – whether it’s to unlock a smartphone, check-in for a flight or verify a highly sensitive financial transaction is being made by the real user.
As this technology continues to evolve and gain momentum, it is critical for online dating companies to do the same to protect consumers with the security they demand, while also providing the convenience they expect.
When it comes to fraud, consumers will likely think of common threats like identity theft, credit card fraud, fraudulent bank transactions — the list goes on.
However, cybercriminals are constantly evolving, and now online dating sites and applications are in the crosshairs.
The biometric data combined with liveness detection cannot be hacked or duplicated.